The Farm to Fork Strategy is at the heart of the European Green Deal aiming to make food systems fair, healthy and environmentally-friendly.


The farm to fork strategy, also known as farm-to-table, is an always more popular term, and it envisions a sustainable way of imagining the food industry of today and tomorrow. Reducing carbon emissions, helping to mitigate climate change, avoiding waste: these elements are all part of the farm to fork approach. This strategy focuses on the connection between people, society, and the planet, taking into consideration the importance of balancing the need of each part in the process. According to Giovanni Zuanon, the 2020 Coldiretti Oscar Green winner and owner of Zuanon Antichi Sapori, the farm to fork strategy – from the producer to the consumer – is the best way to raise the overall quality of the entire food industry. But what do we mean when we talk about farm to fork?

From the producer to the consumer

In order to make the food systems fair, healthy, and environmental-friendly, several initiatives have grown in the last years to promote a more sustainable culture. The EU Commission has recently developed a program to redesign a new food system. This program is aimed to change how we produce, distribute, and consume food. One of its goals is to change the way we approach the idea of food from both suppliers’ and consumers’ points of view. However, the idea of farm to fork is older than latest policies, and it deals with the necessity to guarantee the original taste of farm products and to reduce emissions related to the food industry. 

Making farm to fork possible

Helbiz‘s commitment to creating a more sustainable planet brought us to integrate our multi-service app, imagining a new way of ordering, preparing, and delivering our dishes. That’s why we have inaugurated a new food delivery service – with a dedicated ghost kitchen – caredully selecting our suppliers. In addition to delivering our dishes on electric vehicles and using electric ovens, we choose to work only with those companies that respect the environment and embrace a farm to fork culture. That’s why, for instance, the meat of our Helbiz Kitchen in Milan comes only from farms selected by Zuanon Antichi Sapori in the North Padua area.

A farm to fork example, Zuanon

Zuanon is a long-lasting family business, with the Zuanon family running the farm for three generations. This passion and tradition are translated into an always more conscious way of farming. The Zuanon farm is located on the Paduan hills, enclosed by lands cultivated only with extensive farming. The meat of Zuanon is sustainably produced, always reducing emissions, energy consumption, and waste. As Giovanni Zuanon explains in this video, this company’s target is to create a new kind of burger, a burger without added flavors, an original burger that enhances the real taste and texture of the meat. 

A new cooking style: the smash technique

Helbiz Kitchen works to bring the original taste of each ingredients on the consumer’s table. Sometimes, indeed, the distance between the producer and the consumer is too large to be covered. That’s why we have created a system that brings the farm-to-fork approach directly to the consumer, with a premium quality product delivered only on our electric and emission ree scooters. To let the burger keep its real taste, Zuanon brings to us every morning balls of raw meat which is not processed.

The peculiarity of this burger, and the secret of its fresh taste, lies in the cooking style: the burger does not have a shape until it is placed on the whooper, where our chefs slowly and accurately smash the 100 gr raw ball of meat and cook it to perfection. 

Burger&Sons' logo, the Helbiz Kitchen cuisine dedicated to burger and sandwiches

From our farms to your fork with Helbiz Kitchen

The farm to fork approach is always a more viable option to promote a healthier, fairer, and more sustainable way of eating. However, it is necessary to redesign how urban citizens take part in a fairer supply chain, in order to have better products and more sustainable processes. That’s one of the reasons that brought us to set up our ghost kitchen and food delivery service. The new era of food delivery should be an era of sustainability, taste, and respect.  


Helbiz Kitchen: a sustainable ghost kitchen


Helbiz's product innovations at EICMA 2021

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